#Aaron hall i miss you meaning professional#

But it was too easy to poke holes in because the Earth was also getting colder. Originally, politicians latched onto global warming because it sounded more worrisome (the Earth is heating too fast).

During the 1970s, the scientific community created two new terms: global warming (the increase in Earth’s average surface temperature) and climate change (a long-term change in the Earth’s climate). Can we use lessons from the naming of the Big Bang to rebrand “climate change?”Ī short history lesson: Scientists once used the term “inadvertent climate modification” to refer to subtle changes in global climate patterns caused by humans. This complex scientific concept is extremely well-known today because a better, more tangible term was applied to it. In the early 1900s, for example, no one had heard of the 'hypothesis of the primeval atom.' That changed in the 1940s when the term “Big Bang” was coined, which was a simpler, more relatable concept for the masses.

Scientific terms often fail to resonate in meaningful ways. After the global climate strike this past September, I found myself thinking about the terms “climate change” and “global warming.” Are these scientific terms too neutral? Do they do enough to grab attention and inspire people to take action?

#Aaron hall i miss you meaning professional#

As a professional namer, I create names for companies, products and services.